Tech Desk 
Mar 05, 2026
Apple has launched the MacBook Neo, a new entry-level laptop priced at $599, as the iPhone maker looks to expand its reach in the budget computing segment long dominated by Chromebooks and low-cost Windows PCs.
The Cupertino-based tech giant introduced the device on Wednesday, positioning it as the most affordable Mac in its lineup and a gateway for students and first-time users entering Apple’s ecosystem.
The MacBook Neo is powered by Apple’s A18 Pro chip, the same processor used in its latest iPhone models, marking a departure from the M-series chips that currently power the company’s Mac computers.
Apple said the chip is capable of handling everyday computing tasks such as web browsing, streaming, document editing and light creative workloads.
The laptop features a 13-inch display, 8GB of unified memory and storage starting at 256GB, with higher storage configurations also available. Other specifications include a 1080p front camera, dual speakers with spatial audio support, and two USB-C ports for charging and connectivity.
Apple claims the device can deliver up to 16 hours of battery life, making it suitable for day-long usage in classrooms and workplaces.
To keep costs down, however, the tech giant has omitted some features found in its higher-end laptops, including Thunderbolt connectivity and MagSafe charging.
The launch signals Apple’s growing focus on the entry-level laptop market, particularly in the education sector where Chromebooks have traditionally maintained a strong foothold due to their lower prices.
The MacBook Neo will be available in multiple colour options and is expected to reach customers later this month.
