Tech Desk 
Feb 27, 2026
Apple CEO Tim Cook has confirmed that there will be “a big week ahead" for the company, starting on the morning of Monday, March 2, as it will launch new devices to provide better experience.
Taking to X (formerly Twitter), Cook shared a video of someone shaping an Apple logo on a surface that appears to have the company’s classic space grey colourway, with a caption: "A big week ahead. It all starts Monday morning! #AppleLaunch," which teased that Apple might introduce the devices through a series of press releases. The company reportedly plans to announce a total of seven new products.
People are expected to see a new MacBook Air, along with upgraded 14- and 16-inch MacBook Pros. It's believed that the M5 Pro and M5 Max will debut in the higher-end devices.
The Cupetino-based tech giant is also likely to launch iPhone 17e, a new iPad Air M4, and a refreshed entry-level iPad. The biggest announcement should be the rumored low-cost MacBook that could launch in yellow and green. However, Apple has yet to officially reveal, which device will launch next week on March 2, 2026.
