Business Desk 
Feb 11, 2026
If you're a small business owner, residing in Pakistan and seeking for digital ways to boost your sales in Ramadan, don't worry, WhatsApp Business has introduced 10 features to help Small and Medium Businesses (SMBs).
Ramadan is not only a spiritual moment but also one of the most anticipated business peak seasons in Pakistan, presenting a huge opportunity for Small and Medium Businesses (SMBs).
How can small businesses can boost sales in Ramadan
Gadinsider has compiled 10 WhatsApp Business features to help SMBs get ready to capitalise on the full potential of Ramadan this year.
Build instant credibility with a full business profile and updated Ramadan hours
During this busy time, customers need fast reassurance. A complete WhatsApp Business profile with your description, category, address, and contact information instantly establishes credibility, turning curious customers into confident buyers.
Never miss an opportunity: Keep customers informed
Your operating hours may change to accommodate iftar or prayer times. Updating your business hours prevents frustrated customers from messaging during non-operational times and directs them to contact you when you’re available.
Instant welcome: Acknowledge every customer with automatic greetings
Small businesses can set an instant greeting message, which ensures a customer’s message is acknowledged immediately, making customers feel valued even before you have had a chance to reply.
To enable automatic greeting messages, go to the 'Features' tab, select 'Greeting messages', and turn on 'Send greetings'. In the 'Message' section, edit the greeting text to suit your business needs, then save the changes.
Importantly, SMBs can also select who receives the greeting by selecting Recipients and setting it to be sent to all customers or specific contacts.
Sort surge with Labels
SMBs can use labels to instantly categorise chats by status and add different colours so you can prioritise and manage the increased volume efficiently.
Turbo-charge your service: Answer common questions
SMBs need to stop typing the same answer repeatedly for FAQs like "What's the price?" or "How long is delivery?", as if they want to boost sales, then create message shortcuts with 'Quick' replies to maintain lightning-fast response times, essential during the Ramadan rush.
Let customers browse your Ramadan catalogue
Display all your Iftar packages, Eid hampers and special bundles directly in the chat. A clear, visual catalogue allows customers to shop and choose without leaving WhatsApp, leading to faster sales.
Use Status for limited-time Ramadan offers
Customers in Pakistan especially love Status. SMBs can use it to create urgency and excitement by sharing limited-time discounts or last-minute Iftar bundles, driving faster purchase decisions.
Attract more customers with click-to-WhatsApp ads
In Ramadan, small businesses need to use ads that Click to WhatsApp to find high-potential customers on Facebook and Instagram, turning ad spend into direct, measurable sales this Ramadan.
Drive authority and trust with Meta verified
Build confidence and authority with new audiences this Ramadan with a Meta Verified subscription. It not only safeguards your brand against impersonation but also unlocks essential advertising and engagement tools.
Re-engage audiences with Business Broadcasts
As your business scales, use the power of Business Broadcasts to send messages to multiple customers simultaneously. This feature helps to re-engages your audience, improving message response rates and strengthening customer relationships.
